
Unai Arambarri Yeregui
Founder & CEO @ Neety
Neety was born to help sales teams work with more focus, context and judgment, turning scattered signals into opportunities and clear next steps.
Neety started with a clear idea: helping sales teams work with more focus in an environment with ever more data, more tools and more signals to interpret.
The project is driven by a team that combines experience in product, artificial intelligence, data and business development. From day one, Neety has been built close to real sales teams, understanding how they research accounts, how they prioritize opportunities and where the most time gets lost before taking action.
Today we keep developing a platform designed to turn that knowledge into a clearer system: detecting accounts that fit, understanding when they start moving and recommending the next sales step with more context.

We don't believe in doing more for the sake of it. We believe in better detecting which accounts, changes and opportunities deserve attention.
AI is most valuable when it helps understand each sales situation better, not when it simply speeds up actions without judgment.
Neety recommends, prioritizes and helps decide, but the sales team always stays in control of every action.
A team that combines product, data, artificial intelligence and sales experience to solve a very specific challenge: helping B2B teams sell with more focus.

Founder & CEO @ Neety

Co-Founder @ Neety

Co-Founder @ Neety

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Fewer dashboards, more decisions: the six metrics a B2B sales team should look at every week, and how to get them without losing your mind.