Detect
Identify which accounts are engaging with your marketing and which of them truly match your ideal customer.
- Accounts active in your campaigns.
- Relevant contacts per account.
- Interest signals grouped together.
Neety for
Connect marketing and sales with more precise actions.
Neety turns the signals marketing generates into clear next steps for sales: which accounts are ready, which contact to talk to and with what message.
2xmore marketing leads turned into meetings
+30%more sales actions activated from campaigns
How Neety helps
From scattered leads and signals to a shared sales plan.
Prioritize
Rank accounts by interest, fit and timing so sales works the leads with the best odds first.
- Interest level per account.
- Fit with your ideal customer.
- Shared marketing–sales priority.
Act
Recommend the next step for each account to sales, with the marketing context built into the message.
- Recommended channel.
- Outreach timing.
- Suggested sales argument.
Features
Features designed to align marketing and sales.
Betsaide
Metal & Automotive
97%
Fagor Automation
Industrial automation
96%
Ojmar
Access systems
94%
Arania
Metal & Automotive
93%
Campaign accounts, prioritized
Detect which accounts in your campaigns have the best sales fit and rank them by priority for sales.
Aitor Aldaz Ortiz
97%Sales Director•Betsaide
Mikel Sáez Arrieta
95%Head of Sales•
ITP Aero
Marta Ferrer Gil
96%Sales Director•
CAF
Gorka Pérez Vega
94%Head of Marketing•Arania
Key contacts identified
Find the profiles behind each interaction so sales talks to the right person.
Gorka Pérez VegaArania
accepted your connection request on LinkedIn
Gorka Pérez VegaArania
reacted to a competitor's post
Gorka Pérez VegaArania
commented on your post
Campaign signals
Analyze the activity marketing generates —visits, interactions, replies— alongside each account's external signals.
Recommended action
Suggests what to do with each account: hand it to sales now, nurture it with more content, prepare a meeting or wait for signals.
Closed loop with sales
Tracks what happens with each account after handing it to sales, so marketing knows which campaigns actually generate meetings.
Results
More shared pipeline, fewer leads left unworked.
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more campaign leads turned into meetings.
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time wasted on leads with no real fit.
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more sales actions activated from marketing.
“Identifying customers in our niche used to take hours of manual work. Neety automates it, analysing websites and images with our criteria — and our team decides.”
Irati RicaCommercial Trainee, Arania
FAQs
Frequently asked questions about Neety for marketing and sales.
No. Neety builds on it: it collects its signals, combines them with each account's sales fit and tells sales what to do with each one.
With a shared priority: every account carries its interest level, fit and timing, plus a recommendation on whether to nurture or sell.
Changes at companies, contact activity, news, hiring or market moves that may point to a sales opportunity.
Yes. For each account it suggests the channel, the timing and a sales argument tailored to the context, which your team can review and adjust before sending.
Yes. Neety integrates with the CRMs and tools sales teams already use, so information flows both ways with no manual work.
More use cases
Related use cases
Buying intent
Detect signals of expansion, hiring or growth.
Trade fairs and events
Prepare campaigns with prioritized accounts before every event.
B2B internationalization
Open new markets with more judgment.