A résumé doesn't sell. Your profile, as a landing page

The 5% rule

Don't write your profile for 100% of the people who see it. Write it for the 5% who can buy from you.

If a Head of Sales at a 20-100 employee B2B SaaS company reads your profile and thinks "this is exactly for me", you've won. The other 95% were never your customers anyway.

1. The exact structure I use · Tip 1

   Dimensions and safe zone

   The banner is 1584×396px. But on mobile, which is where almost everyone comes from, only the central strip shows. Your profile photo covers the bottom-left corner. Rule: all the important information goes center-right.

2. Tip 2

   Value proposition in 1 sentence

   Not your corporate slogan. The transformation you offer, in your ICP's language. "We help B2B sales teams fill their pipeline without relying on burned-out SDRs." If it doesn't fit on one line, cut it.

3. Tip 3

   A specific data point or result

   A scroll-stopping number, always yours and verifiable: clients served, years selling in your industry or a named result. If you can't prove it, leave it out. Data sparks curiosity, and curiosity drives clicks to your profile.

4. Tip 4

   Visible CTA

   "Book a call", "Download the checklist", "DM me LIST". It has to be obvious what you want the visitor to do. Without a CTA, your banner is a pretty poster that doesn't convert.

5. Tip 5

   Social proof (optional but powerful)

   Client logos, a micro-testimonial, a recognition badge. It reduces the trust gap before they read a single word of your About.

6. Tip 6

   Tools to make it in 10 minutes

   Canva (1584×396 template), Figma, or even PowerPoint exported as an image. You don't need a designer. What you need is the right message.

1. Tips for a headline that multiplies profile views · Tip 1

   The first 60 characters rule

   In search, comments and feeds, only the first 60 characters of your headline show. If they say "Co-Founder", you've burned the most valuable space without saying anything useful to your buyer.

2. Tip 2

   Keywords = LinkedIn SEO

   The words in your headline determine whether you show up when your ICP searches. If you sell to sales directors at manufacturers, "sales teams" and "manufacturing" need to be in your headline. LinkedIn is a search engine, so optimize for it.

3. Tip 3

   Concrete result > abstract benefit

   "Improve results" says nothing. "Which companies to sell to and who decides inside" does, because it's clear what you walk away with. And if you have a number that's yours and verifiable, that's where the scroll stops.

4. Tip 4

   Formula variations that work

1. Tip 5

   Don't put emojis in your headline

   They take up characters, add nothing to SEO, and in B2B they hurt more than they help. Save the space for words your ICP would search for.

1. Write it in under 30 minutes (step by step) · Tip 1

   The first 2 lines decide everything

   They're the only lines visible before "see more". If they're about you ("Professional with 15 years…"), nobody clicks. If they name your ICP's pain, everyone wants to know more.

2. Tip 2

   Hook: start with the problem, not with you

   "You don't lose leads because of your product. You lose them because your lead generation system was designed 10 years ago." That hooks. "I'm passionate about technology" doesn't.

3. Tip 3

   Paragraph 2: the transformation

   What you change and how. No jargon, no buzzwords. The before/after you offer. Write it as if you were explaining it to a colleague over coffee.

4. Tip 4

   Paragraph 3: social proof

   Concrete results, client names if you can, and verifiable data. "We work with sales teams in manufacturing and B2B services." If you have a named result, it goes here: numbers close the sale, but only the ones you can show.

5. Tip 5

   Last line: clear CTA

   Tell the reader exactly what to do. "Send me a message with the word LIST and I'll show you how." or "Book 15 min here: [link]". Without a CTA, your About is a monologue with no next step.

6. Tip 6

   Write in the first person

   "I help…", not "Neety helps…". People buy from people, not logos. First person builds trust. Third person builds distance.

7. Tip 7

   Use line breaks

   On mobile, a dense block of text doesn't get read. Short sentences, spaced out, with breathing room between paragraphs, because if it looks like a wall of text, nobody reads it.

1. How to set it up step by step · Tip 1

   Slot 1 always = direct offer

   The first item in Featured gets the most clicks. Put your Calendly/Cal.com/HubSpot Meetings link here with a title like "Book 15 min, I'll show you how it works".

2. Tip 2

   Slot 2 = lead magnet

   A guide, checklist, template or resource your ICP wants badly enough to give you their email. This is de-platforming: you move the lead off LinkedIn (where you control nothing) and onto your email list (where you control everything).

3. Tip 3

   DON'T feature viral posts

   Featured isn't your greatest-hits album. A post with 5K likes and no CTA doesn't generate pipeline. Every slot in Featured has to push the visitor one step closer to a conversation.

4. Tip 4

   3 items max

   More than 3 and you dilute attention. The visitor has to decide in 2 seconds: "do I want a call or the resource?"

5. Tip 5

   The link image matters

   When you paste an external link, LinkedIn pulls the og:image from that URL. Make sure your landing page has a custom OG image, not your site's generic favicon. An image with clear text and your branding converts better than a broken thumbnail.

6. Tip 6

   Value in exchange for an email = the only metric that matters

   Don't measure likes in Featured. Measure emails captured. Every email is a lead you can nurture off LinkedIn, without depending on the algorithm.

The goal of Featured is de-platforming: moving the lead off LinkedIn (where you control nothing) to your email or website (where you control everything).

Value in exchange for an email. It's that simple.

1. The 4 types of content that drive people to your profile · 1

   Educational

   Teach something your ICP needs to know. Frameworks, data, common mistakes. It's the type that drives the most profile views because it shows authority without asking for anything in return.

2. 2

   Opinion / Hot take

   Take a stand. "90% of B2B prospecting messages are versions of the same dead template." Hot takes spark debate and comments. LinkedIn rewards meaningful conversations over likes.

3. 3

   Results with data

   Show real numbers, yours and verifiable. No making things up, no inflating. Data leads and builds trust.

4. 4

   Real cases / storytelling

   Stories from clients or your own. The concrete before/after. It builds trust because it proves what you say works in the real world.

1. Why your posts don't convert (and how to fix it) · Tip 1

   You sell in the post

   A post that opens with a pitch reads like an ad and gets skipped. The post attracts. The profile converts.

2. Tip 2

   You write for everyone

   A post that tries to please everyone hooks no one. Write for your 5%. If a Head of Sales reads it and thinks "this is my day-to-day", you nailed it.

3. Tip 3

   You have no hook

   The first 2 lines (before "see more") decide whether someone keeps reading. If you open with generic context, nobody expands. Open with a striking data point, a provocative question, or a statement that creates friction.

4. Tip 4

   Wrong format for mobile

   Almost everyone reads LinkedIn on their phone. 5-line paragraphs are walls of text on a small screen. Short sentences. Line breaks. Room to breathe.

5. Tip 5

   You don't post consistently

   LinkedIn rewards consistency. Posting every week, even a little, pays off more than posting 5 times one week and disappearing the next.

6. Tip 6

   You don't engage after posting

   The first 30-60 minutes after posting are critical. Comment on 5 other people's posts right after publishing yours. LinkedIn reads it as an activity signal and amplifies your reach.

1. The 4 profile zones almost nobody uses · Zone 1

   "Book an appointment" button

   LinkedIn lets you add a button to your calendar right under your headline, and it's the most visible CTA on your profile. Turn it on in Edit profile > Contact info > "Book an appointment".

2. Zone 2

   Featured section

   We covered it above: slot 1 = direct offer, slot 2 = lead magnet. But the key detail: use external links, not LinkedIn posts. An external link gets you the lead's email (if the landing page has a form). A LinkedIn post gets you a like. The difference is pipeline vs. vanity.

3. Zone 3

   Work experience > Media

   In each role you can attach links, documents and videos, and serious buyers look at them. Put your one-pager, a PDF case study or a recorded demo there.

4. Zone 4

   Contact info

   Website, email, phone. Seems obvious, but an absurd number of profiles leave it empty. A buyer who looks for your email and can't find it won't send you a connection request, they'll just leave. Put your work email, your website and, if relevant, your phone number here.

General rule

Every section of your profile without a link or a CTA is a missed opportunity.

Think of your profile as a funnel with 4 exits. If you only activate one, you're leaving three doors shut.

• Sí:

  Would your ICP read your profile and think "this is for me"? If it works for anyone, it works for no one.

• Sí:

  Does your banner have a value proposition + CTA? No team photo, no default blue.

• Sí:

  Does your headline say what you do FOR your client? Not just your title.

• Sí:

  Do the first 2 lines of your About hook? Your ICP's pain, not your résumé.

• Sí:

  Does your Featured section have a direct offer + lead magnet? No viral posts.

• Sí:

  Do you have the "Book an appointment" button turned on? It's the easiest CTA on LinkedIn.

• Sí:

  Do you post content that attracts your ICP? Educational, opinion, results or case studies.

• Sí:

  Do you have links in Experience + Contact info? Every empty link slot is a lost conversion.