Claude Code, but for B2B prospecting

1. 01 · Natural language > rigid filters

   You don't prospect with dropdowns. You write to the AI.

   Just like in Claude Code you don't code with forms, here you don't prospect with filters. You write what you want in plain language, "manufacturers in the Basque Country, 50-200 employees, that have hired an SDR in the last 6 months and mention automation on LinkedIn", and the AI builds the list for you. You don't even know how it does it. You approve or give feedback.

• No:

  Before Rigid filters · industry + size + title · manual Sales Navigator · static lists

• Sí:

  Now Plain text · "I want companies that…" · lists generated + iterated live

1. 02 · Iteration > configuration

   The AI learns from every piece of feedback you give it

   "This company yes, this one no, here's why." With each iteration the list gets closer to your real criteria, not those of a form someone designed 3 years ago. The judgment of the top rep on your team stops living in their head and becomes a living system that learns with you.

• No:

  Before Set up rules · tweak filters once · hope it fits

• Sí:

  Now Approve or reject accounts · inline feedback · criteria that sharpen over time

1. 03 · Live signals > cold database

   The AI scans real context, it doesn't fill in records

   LinkedIn posts, interviews, podcasts, company news, team changes, activity on their website. The AI understands context, it doesn't just collect scattered data points. It detects the buying moment, the intent and the pain point before they ever show up in a contact form.

• No:

  Before Cold CRM · outdated ZoomInfo · empty fields · "last updated: 2023"

• Sí:

  Now Live LinkedIn · press · podcasts · web tracking · trigger detected instantly

1. 04 · Real-time decisions > rigid sequences

   Goodbye to "if they don't reply to the email in 1 day, automatic follow-up"

   The AI decides the best move at every moment. Email? LinkedIn? Voice note? Wait 3 days because the lead just posted? Switch the angle because they mentioned a competitor? It adapts to the recipient, not to the calendar the SDR set up 3 months ago.

• No:

  Before Fixed sequence of 8 touches every 2 days · a GIF in the third · "did you see it?" in the fifth touch

• Sí:

  Now Channel and timing decided by context · pause if they post · pivot if they mention a competitor

1. 05 · Peer > salesperson

   Outbound that works doesn't look like a salesperson asking for a meeting

   It reads like a note from someone who's done their homework. Zero friction. Instant trust. When the message opens with a specific observation about the company that only makes sense if you've read three of the CEO's posts, the lead stops seeing a sales rep and starts seeing a peer. The difference between "I want to sell to you" and "I want to talk to you" is the only thing that separates a reply from a delete.

• No:

  Before "Hi [Name], we're a company specialized in…" · the pitch already in the second line

• Sí:

  Now Message tied to a specific signal · no pitch · closed question · sounds peer to peer

Stanford Digital Economy Lab · 2026

The pattern repeats in every business workflow: whoever adapts to the tool loses to whoever makes the tool adapt to them.

AI doesn't automate the old way, it rewrites how things get done. (Pereira · Graylin · Brynjolfsson, Enterprise AI Playbook). Read the full paper

1. Step 01 · Definition

   Describe your ICP in a sentence, not a form

   Forget the filter table. Write it the way you'd explain it to a new rep on your team. The more specific the context, the better the result.

1. Step 02 · Generation

   The AI builds the list, you don't know how

   The system cross-references sources (LinkedIn, press, financials, web tracking, podcasts) and returns accounts that match YOUR description. It's not a filter, it's context interpretation.

1. Step 03 · Iteration

   You approve, reject and give feedback

   "This one yes · This one no, it's already a client · This one no, it's B2C in disguise". The list sharpens with every round and within a few iterations the system understands your criteria better than your SDR.

• Sí:

  ITASA Group

• Sí:

  Tubos Reunidos

• No:

  Hidrotec Solar No · sells to residential

• Sí:

  Vicinay Marine

1. Step 04 · Live signal

   The system monitors context in real time

   For every prioritized account, the agent monitors their moves: new hires, posts by the decision-maker, mentions, stack changes. When there are 2+ combined signals, it triggers the action.

1. Step 05 · Tied-in message

   Outbound that reads like a note, not a pitch

   The message is built from the specific signal detected. No templates. The AI writes in your voice, tied to the lead's context. The result reads as "someone actually read my stuff" instead of "this person wants to sell me something".

1. Step 06 · Adaptive decision

   Channel and timing by context, not by calendar

   If the lead posts on LinkedIn, you add a valuable comment before sending a cold message. If they mention an explicit pain, a direct email with a hypothesis. If there's silence, a short voice note before the fifth follow-up. The system decides, you orchestrate.

1. Step 07 · Close

   The SDR gets to be a useful human again

   When the lead replies, they enter the pipeline already qualified. The SDR doesn't prospect, they close the conversation the AI opened. It's the difference between writing to everyone and writing to the right people.

• Sí:

  Access to the product before the rest of the market and to the team building it, with no SDRs or call centers in between.

• Sí:

  Real influence in how the product is designed: what you ask for during the BETA gets prioritized.

BETA · Early access

You're already on the list.

With the email you gave us to access this playbook, you're also signed up for the BETA. If you fit the testing ICP, we'll reach out when we open early access. No spam, no pressure. Being on the list doesn't guarantee a spot or imply a purchase. If it's not a fit, we'll let you know at launch.

1. Co-founder and CEO · Neety

   Unai

   He leads the development of the new version of Neety with native vibe prospecting. If your team fits the testing ICP and we open up more spots, Unai handles the conversation in person, no SDRs, no middlemen. Connect with Unai on LinkedIn