Glossary

Key terms in Sales Intelligence

Definitions of firmographics, lead scoring, buying signals and other essential concepts.

Get the glossary

About the glossary

The terms that come up again and again in data-driven B2B sales, explained without jargon and with one example each. To get up to speed in an afternoon, or to keep at hand when someone drops an acronym in a meeting.

What’s inside

  • Over 40 terms, from “firmographics” to “buying signal”
  • One practical example per definition
  • Concepts grouped by stage of the sales process
  • Alphabetical index to find them fast

Who it’s for

  • Anyone new to a B2B sales team
  • Marketing and product people working with sales
  • Teams that want to speak the same language

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