In-person event
B2B customer retention strategies
Selling to existing customers is cheaper than acquiring new ones; still, almost nobody watches their own customers' signals. An afternoon to change that.
AUG18
17:00 - 20:30
LocationMadrid, Spain
About the event
The same signals that anticipate a purchase anticipate churn: a change of management, a funding round, a new office. In this meetup for account managers and customer success leads we'll see how to read them in time and what to do about them.
We close with informal networking with the speakers and the other attendees.
Event agenda
- 17:00Check-in
- 17:30Talk: the signals that warn before a customer leaves
- 18:15Panel: accounts that grew thanks to a signal
- 19:15Quick workshop: your one-page account plan
- 19:45Networking and wrap-up
Speakers
Helena Baviera Serigó
Customer Success Manager @ Neety
Asier Olaizola
Co-Founder @ Neety
What you'll learn
- Which customer signals point to risk and which to opportunity
- How to align sales and customer success on the same information
- A simple account plan you can actually keep up
